> ## Content Index
> Fetch the complete content index at: https://www.copenhagen-review-of-communication.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# GUIDE: HVEM ER DU?
- URL: https://www.copenhagen-review-of-communication.com/guide-hvem-er-du/
- Published: 2025-05-09T07:27:41.000Z
- Updated: 2025-05-09T07:55:24.000Z
- Author: Morten Vammen
- Tags: Essay

På kommunikationsbranchens savanne græsser mange særlige arter – fra den sidste graverjournalist – der ikke bare skimmer sin mailboks for hvilket PR-bureau der giver frokost, men faktisk helt anakronistisk agerer ude i den pulveriserende virkelighed – til visualiseringer af de levende klicheer, der er personificeringen af de misforståede målgrupper ingen i branchen kender – og ikke ser i trafikken, kun i segment-briefs, og i denne – forhåbenligt krænkende – A-Z over K-branchens fødekæde, fra kunde over “kreativ” til modtager. Du kender hele dukkehuset, men hvilken arketype resonerer du mest med?

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/5D8A5DF6-90E3-4142-99CF-07923112FEB8-1-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/FCEEF341-2789-49E6-8530-B4D37A6859A8.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/9cecd03d-8724-4dde-86ed-736c4079a555-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/c9987dbc-6812-4cad-9188-270c8bf6ae8a-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/7bf49791-cf39-4fef-9039-529aaebb56d7.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/2a0a1262-c762-4013-a3cc-997043c27398.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/c9395115-fd4c-4769-9f97-372e7384726d-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/ChatGPT-Image-May-8-2025-at-01_58_03-AM.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/f8729c1e-d800-46f6-a0cf-82d9ff47c0b7-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/DEC4EBA0-49E5-4842-ADF7-E1159697315C.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/download-1.jpg)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/c21fbe28-bea8-4ba1-af5c-e260fcab114f.jpg)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/d26cbf74-5030-4c0f-8781-03ac525578e0-1.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/404b55e6-8b16-43f5-be2e-b9e3cc9929cd.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/83167da4-5ee6-4728-af9d-e159bb4a44d8.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/5a116060-7afb-40d4-9bee-7700925181cd.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/51584181-11DD-4911-919C-105AD2F068A4.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/ChatGPT-Image-May-7-2025-at-03_53_09-PM.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/acb0e478-3dee-4ddd-b825-54c184e9f251.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/82f054f3-5275-463b-a932-fc5717582e95-2.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/aa9b2f47-cfd9-47bd-95c8-bcdd5a7621ac.webp)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/05/1de8a567-3fa5-4911-bd04-be267889c631.jpg)