> ## Content Index
> Fetch the complete content index at: https://www.copenhagen-review-of-communication.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Skal din virksomhed mene noget om… GAZA, KLIMA, Ukraine, TRUMP, LGBT+ og…?? stil dig selv disse tre spørgsmål
- URL: https://www.copenhagen-review-of-communication.com/skal-din-virksomhed-mene-noget-om-gaza-klima-ukraine-trump-lgbt-og-stil-dig-selv-tre-sporgsmal/
- Published: 2025-08-15T09:35:15.000Z
- Updated: 2025-08-15T16:11:52.000Z
- Description: Aldrig har forventningerne til virksomheders politiske engagement været højere. Samtidig har risikoen ved at tage stilling aldrig været større.
- Author: Copenhagen ROC
- Tags: Værktøjer, Nyheder

**Hvorfor det betyder noget:** I dagens polariserede klima kan en enkelt udtalelse udløse alt fra boykot til vold og shitstorms. Men stilhed kan være lige så risikabelt. Her er derfor en praktisk guide til at navigere i det minefelt.

Et aktuelt eksempel her

[Microsoft launches inquiry into claims Israel used its tech for mass surveillance of PalestiniansCompany says use of its cloud technology to store millions of intercepted calls would breach terms of service![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/apple-touch-icon-512-27.png)The GuardianHarry Davies![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/3000-1.jpg)](https://www.theguardian.com/world/2025/aug/15/microsoft-launches-inquiry-claims-israel-used-tech-mass-surveillance-palestinians?ref=copenhagen-review-of-communication.com)

## De tre afgørende spørgsmål

Før din virksomhed overvejer at udtale sig politisk, skal I kunne svare ja til disse tre spørgsmål:

### 1\. Matcher det politiske engagement jeres strategi, mission og værdier?

**Hvorfor det er vigtigt:** Inautentisk aktivisme afsløres hurtigt. Den hurtigste vej til at miste troværdighed er at handle imod jeres erklærede formål.

**Overvej disse faktorer:**

- Er emnet direkte forbundet til jeres forretning?
- Kan I dokumentere en historisk konsistens i jeres position?
- Vil jeres medarbejdere se det som naturligt og ægte?

**Risiko ved "nej":** Kommer til at fremstå opportunistiske eller som "woke-washing"

### 2\. Kan I meningsfuldt påvirke problemet?

**Hvorfor det er vigtigt:** At tale er ikke nok. Ægte engagement kræver evne og vilje til at skabe konkret forandring gennem jeres drift, politik eller offentlige positionering.

**Spørg jer selv:**

- Har I den nødvendige ekspertise og ressourcer?
- Kan I demonstrere konkrete handlinger, ikke kun ord?
- Er I villige til at investere betydelige midler?

### 3\. Hvordan vil jeres nøgle stakeholders reagere?

**Den vanskeligste vurdering:** Sjældent er alle enige. I skal veje investorer, medarbejdere, kunder og regulatorer mod hinanden.

**Analyser:**

- Hvilke grupper er mest afgørende for jeres forretning?
- Hvor intense er følelserne omkring emnet?
- Kan I leve med konsekvenserne ved uenighed?

## Beslutningsmatrixen  

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/08/image-34.png)

**Alle tre "ja":** I bør lede debatten **To "ja", et "nej":** Overvej at følge andre eller deltage i koalitioner  
  
**Et "ja", to "nej":** Bliv væk, men fortsæt med at monitere **Alle tre "nej":** Hold jer væk

Se i stor her:

[When Should a Company Speak Out? A Framework for Communicators - Arthur W. Page SocietyOver the past few years, we’ve seen well-intentioned corporate statements spark everything from customer boycotts to political retaliation. It’s an increasingly high-risk environment for communicators, one in which companies are often “damned if they do and damned if they don’t.” I’ve been studying this question for more than a decade and first presented on the![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/favicon-76.ico)Arthur W. Page Society - Page & Page Up unite the world’s best communicators to transform business for the betterJT Conway![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/AdobeStock_664418605-scaled.jpeg)](https://page.org/blog/when-should-a-company-speak-out-a-framework-for-communicators/?ref=copenhagen-review-of-communication.com)

## Den dybdegående tjekliste: Test jer selv, jeres virksomhed og jeres sag

Hvis I har svaret "ja" til de tre hovedspørgsmål, bør I svare på den dybere analyse. Professor Alison Taylor fra NYU Stern School of Business og ekspert i virksomhedsaktivisme har i sin 2024-bog "Higher Ground: How Business Can Do the Right Thing in a Turbulent World" udviklet ti gode spørgsmål til hvordan virksomheder kan navigere politiske dilemmaer.

Ifølge Taylor skal virksomheder kunne svare bekræftende på alle følgende ti spørgsmål for at sikre, at de er politisk aktive på den rette dagsorden, på det rette tidspunkt og med det rette mandat:

### Strategisk tilpasning og legitimitet  

**1\. Er den politiske sag helt central for din virksomheds værdier, omverdenens forventninger til virksomheden og de samfundsmæssige forpligtelser?**

**2\. Er sagen strategisk prioriteret i forhold til det samlede univers af muligheder/risici og resultatet af en grundig væsentlighedsvurdering?**

**3\. Er sagen direkte relateret til forpligtelser, du allerede har indgået over for dine medarbejdere?** *Det kunne eksempelvis være inden for klimamål, diversitet, inklusion og menneskerettigheder.*

### Risikominimering og kapacitet  

**4\. Har virksomheden gjort alt, hvad den kan for at sikre, at den politiske aktivisme ikke forværrer problemet eller er i konflikt med forretningsstrategi og/eller forretningsmodellen?**

**5\. Har din virksomhed den relevante vilje, kapacitet og ekspertise til at bidrage til løsningen af det politiske problem?**

**6\. Kan virksomheden meningsfuldt spille en rolle i løsningen?** *Er det naturligt og meningsfuldt, at virksomheden er politisk på dette område, fordi problematikken er direkte relateret til virksomhedens mål og aktiviteter?*

### Udførelse og værdiskabelse  

**7\. Er der en synlig og enkel måde med lav risiko, hvorpå din virksomhed kan bidrage positivt i samarbejde med andre om at løse det politiske problem?**

**8\. Vil den politiske aktivisme bidrage positivt til virksomhedens forretning?**

### Samfundsmæssig værdi og konsistens

**9\. Vil den politiske aktivisme understøtte og bygge på demokratisk deltagelse, fair konkurrence, lige muligheder for alle og grundlæggende menneskerettigheder?**

**10\. Er den politiske aktivisme i naturlig overensstemmelse med virksomhedens værdier, tidligere handlinger og virksomhedens historisk politiske, miljømæssige og sociale prioriteringer?**

**Tolkningsregel:** Kun hvis I kan svare "ja" til alle ti spørgsmål, har I det rigtige fundament for at træde frem som politisk aktør.

Arbejd og udfyld også med Axios flowchart til inspiration

Se flowchart i stor her

[download i pdf](https://drive.google.com/file/d/1maIzhkjhL-57eb6Ah46VcdfOU2uhFjl-/view?usp=drive%5Flink&ref=copenhagen-review-of-communication.com)

[Comms Issues Flowchart![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/67571059e0101b48376a2699)Content Library![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/491439ba-7b8f-4e1b-8e96-def767bf2127)](https://views.axioshq.com/assets/67571059e0101b48376a2699?utm%5Fname=Election%20Guide%202024&ref=copenhagen-review-of-communication.com)

![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/2025/08/image-35.png)

## Læs mere her

- **Ti gode spørgsmål, så du undgår hyklerifælden**  
Kforum debatindlæg om virksomheders politiske stillingtagen og etisk navigering.

[Ti gode spørgsmål, så du undgår hyklerifældenVi forventer, at virksomheden er mere politisk end nogensinde før. Hvornår er det en god idé og under hvilke betingelser? Her en tjekliste til k-chefen, skriver Timme Bisgaard Munk.![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/favicon-19.svg)![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/https-3A-2F-2Fphotos.watchmedier.dk%2FImages%2F17227071%2Frz9ecw%2FALTERNATES%2Fschema-16_9%2Fgettyimages-1922067610-1-jpg)](https://kforum.dk/nyheder/debat/article17226699.ece?ref=copenhagen-review-of-communication.com)

- **Higher Ground: How Business Can Do the Right Thing in a Turbulent World**  
Alison Taylors bog om virksomheders ansvar og strategi.

[Amazon.com![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/favicon-77.ico)](https://www.amazon.com/Higher-Ground-Business-Right-Turbulent/dp/1647823439?ref=copenhagen-review-of-communication.com)

- **Corporate Advocacy in a Time of Social Outrage**  
Harvard Business Review-artikel om virksomheders engagement i samfundsdebatter.

[Corporate Advocacy in a Time of Social OutrageToday’s employees, particularly young ones, expect their employers to speak out about the social, political, and environmental issues they care about. Many organizations have complied, only to find themselves locked into a cycle of perpetual statement-making that is often tangential to their organizational priorities or runs against their political spending. Companies would be wise to reconsider how they determine what to prioritize and discuss internally and externally — and perhaps most important, how to involve employees early in the process. To achieve this, design an organization in which regular discussions about social priorities is anticipated; ethical concerns are part of day-to-day work; politics are considered a healthy part of discourse; and everyone is attuned to how corporate choices impact human beings.![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/android-chrome-512x512-9.png)Harvard Business ReviewAlison Taylor![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/speech_taylor_hero.jpg)](https://hbr.org/2024/02/corporate-advocacy-in-a-time-of-social-outrage?ref=copenhagen-review-of-communication.com)

- **A Leader’s Guide to Navigating Employee Activism**  
HBR-guide for ledere til håndtering af medarbejderaktivisme.

[A Leader’s Guide to Navigating Employee ActivismWith employees increasingly speaking out on political and social issues, the authors use their research on activist voices in the workplace to suggest three ways organizational leaders can determine if and how to respond. First, it’s important to understand the range of responses available and their pros and cons. Second, you should consider five factors that will help you decide whether it’s appropriate and productive to step in. Finally, give yourself permission to pause. Together, these strategies will help prepare you for the next time you’re challenged by employee activists.![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/android-chrome-512x512-10.png)Harvard Business ReviewMegan Reitz![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/speech_reitz_hero.jpg)](https://hbr.org/2024/02/a-leaders-guide-to-navigating-employee-activism?ref=copenhagen-review-of-communication.com)

- **HBR’s Picks on Managing Social and Political Issues at Work**  
Anbefalet artikelpakke om sociale og politiske problemstillinger på arbejdspladsen.

[HBR’s Picks on Managing Social and Political Issues at WorkWhen political and social issues touch business and the workplace, employees and their leaders sometimes struggle to address those issues productively and effectively. HBR editors have collected key articles on when to speak out at work, how managers navigate conflict, and why organizations are increasingly weighing in on controversial topics.![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/android-chrome-512x512-11.png)Harvard Business ReviewHBR Editors![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/speech_roundup_hero.jpg)](https://hbr.org/2024/02/hbrs-picks-on-managing-social-and-political-issues-at-work?ab=seriesnav-bigidea&ref=copenhagen-review-of-communication.com)

- **Business Disruption From the Inside Out**  
Stanford Social Innovation Review-artikel om forandringer drevet af medarbejdere og virksomhedskultur.

[Business Disruption From the Inside Out (SSIR)Employees increasingly want their employers to become more responsible corporate citizens. Here is a playbook for how employees can be effective change agents and how leaders can respond to employee activism. Open-access to this article made possible by T![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Stanford Social Innovation Review LogoForrest Briscoe & Abhinav Gupta![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/Winter2021-Feaure-Briscoe-Disruption-737x737-1.jpg)](https://ssir.org/articles/entry/business%5Fdisruption%5Ffrom%5Fthe%5Finside%5Fout?ref=copenhagen-review-of-communication.com)

- **When Should Your Company Speak Up About a Social Issue?**  
HBR-artikel om tidspunkt og strategi for virksomheder, der vil tage stilling til samfundsforhold.

[When Should Your Company Speak Up About a Social Issue?Companies are increasingly under pressure to take a stand on high-profile political and social issues. Sometimes there is a clear moral issue at hand and the consequences will be most severe if you don’t say anything. At other times, it may not be so clear. But ultimately if your words don’t match your actions, they will be perceived as inauthentic, hypocritical, or woke-washing. Before deciding which issues to speak out on, companies and leaders should ask three questions: 1) Does the issue align with your corporate mission and values? 2) Can you meaningfully influence the issue? 3) Will your constituents (employees, customers, community) agree with speaking out?![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/android-chrome-512x512-12.png)Harvard Business ReviewPaul A. Argenti![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/Oct20_16_974058246-1024x576.jpg)](https://hbr.org/2020/10/when-should-your-company-speak-up-about-a-social-issue?ref=copenhagen-review-of-communication.com)

- **When Should a Company Speak Out? A Framework for Communicators**  
Page Society-blogindlæg med rammer for virksomheder og kommunikatører ved politiske udmeldinger.

[When Should a Company Speak Out? A Framework for Communicators - Arthur W. Page SocietyOver the past few years, we’ve seen well-intentioned corporate statements spark everything from customer boycotts to political retaliation. It’s an increasingly high-risk environment for communicators, one in which companies are often “damned if they do and damned if they don’t.” I’ve been studying this question for more than a decade and first presented on the![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/icon/favicon-78.ico)Arthur W. Page Society - Page & Page Up unite the world’s best communicators to transform business for the betterJT Conway![](https://storage.ghost.io/c/56/40/5640b2c4-4b27-4728-8537-cf728a92fbd8/content/images/thumbnail/AdobeStock_664418605-scaled-1.jpeg)](https://page.org/blog/when-should-a-company-speak-out-a-framework-for-communicators/?ref=copenhagen-review-of-communication.com)

##