Head of Digital Corporate Communications
Job Description
Are you a skilled digital storyteller who loves delighting people with uplifting and inspiring content? Bring your expertise for uncovering compelling stories and craft content that builds impact and trust across the LEGO Group’s own news channels.
The LEGO Group is one of the world’s most reputable, and well-loved, brands. It is looking to expand its corporate storytelling across its own social and online channels to strengthen its reputation. To help with this, the company is looking for an experienced digital journalist, editor and/or news-related content creator.
This is an incredible opportunity to help tell stories that haven’t yet been told by the LEGO Group. You will have independence to develop a highly engaging editorial calendar but work in close collaboration with a world-class communications team. Most importantly, you will bring new capabilities to the LEGO Group.
Please note: No relocation assistance is offered for this position. The level of the role is Director Specialist (individual contributor), and the internal title will be Director of Corporate Content & Channels.
Core Responsibilities
- Oversee editorial & channel strategy: Own and manage the editorial calendar. Build and grow engagement and reach of existing and new corporate news channels, e.g., lego.com newsroom, social channels, new opportunities, etc.
- Storytelling & content development: Develop compelling stories about the LEGO Group’s mission and corporate activities in different formats and for different channels. This includes story ideation, research, production and tracking performance. Themes may include, creativity, play, inspiring children, environmental and social impact, innovation, business strategy and performance, our people and our values.
- Drive reach & engagement: Optimise algorithms, SEO, and AI-powered platforms to drive reach and engagement of owned and earned content to help shape the LEGO Group’s reputation.
- Track performance & build new capabilities: Track, monitor and maximise performance of owned channels. Translate insights into concrete actions to support the LEGO Group’s ambition to strengthen its reputation via owned and earned channels. Lead efforts to build internal skills in digital corporate storytelling.
- Collaborate with internal & external stakeholders: Work closely with the Corporate Communications and other teams across the LEGO Group to unearth and develop short and longer-term storytelling opportunities.
Play your part in our team succeeding
This is a fantastic new role designed to bring new skills to the LEGO Group to strengthen its corporate storytelling. It will expand and evolve the company’s storytelling so that it’s relevant for all target audiences – kids and adults in a rapidly evolving media landscape. While the role will focus on corporate stories rather than brand or product campaigns, it will have the mandate to unearth meaningful, people-centric stories from all areas of the business.
The role reports to the VP, Corporate Brand Communications and sits on the Leadership Team, but will be integrated with the Corporate Communications team. It will also collaborate closely with all teams to bring best-in-class digital storytelling to a wide range of activities and help build a modern newsroom culture.
Do you have what it takes?
- Extensive experience as a journalist or relevant expertise in creating news for digital and social media channels either in a newsroom setting or global brand or platform.
- Proven track record building audiences and engagement across social and digital channels with proven ability to own and manage an editorial calendar.
- Experience optimising algorithms, SEO and AI-powered platforms to drive reach and engagement.
- Outstanding writer (English proficiency) and visual storyteller.
- Track record of influence, great instinct and decision making.
- Natural collaborator who can work independently and excels in relationship building, stakeholder management and teamwork.
- Demonstrated ability to drive change and new ways of working.
#LI-NS2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
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