Senior Media Planning Manager, LEGO Retail
Job Description
Join the LEGO Group as the LEGO Retail Senior Media Planning Manager — a leader shaping the future of data-driven marketing at one of the world’s most beloved brands. In this role you will be responsible for the charge in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of fans in with our LEGO Retail direct-to-consumer (D2C) business. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape.
As a D2C media expert, you’ll guide campaign strategy and execution. You’ll build strong collaborations inside the company and with outside partners. You will also ensure our media investments meet brand and commercial goals for our D2C LEGO Retail business.
To note this will be an individual contributor role.
Come and join us in Copenhagen at one of the most loved brands in the world
where you can have maximum impact!
****Please apply with an English CV****
****No relocation support offered****
Core Responsibilities
Media Strategy & Vision - Drive and Implement the LEGO Group’s media planning for LEGO Retail D2C, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Investment Stewardship & Governance - Establish ensure global standards are followed and met for LEGO Retail, balancing marketing goals with commercial returns, delivering the strongest return the for the LEGO Groups
Stakeholder & Executive Influence -Serve as a LEGO Retail subject matter expert for paid media, engaging with executive leadership, BU HoM, and external partners to drive alignment and advocacy, ensuring LEGO Retail plans are seamlessly connected to our wider brand efforts.
Team Leadership & Capability Building - Build, lead, and inspire a high-performing LEGO Retail Media Planning team, while coaching broader teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning across internal and external media agency partners.
Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Do you have what it takes?
- Experience in digital and traditional media, within a leadership role at a top-tier brand, tech company, or agency.
- Shown success leading media transformation, digital innovation, or data-driven marketing at scale.
- Strong commercial acumen with experience leading multimillion-dollar global media investments.
- Deep knowledge of the media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
- Exceptional executive presence, with the ability to influence key stakeholders and inspire cross-functional teams.
- Consistent record of leading media agency relationships internally and externally.
- Passion for building inclusive teams, developing talent, and fostering a high-performance culture.
- A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission.
- English language both written and spoken at a professional proficiency level is important.
- Ability to work 3 days from our office in Copenhagen (2 days working from home)
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
