Vi skal IKKE forbyde sociale medier til de unge - vi skal redesigne dem

Vi skal redesigne de sociale medier til at tjene fællesskab - og ikke se deres nuværende ulykke bringende design som en naturlov. Prosocial medie design kaldes det

Læs min analyse: https://dm.dk/kom/alle-artikler/2025/vi-skal-ikke-forbyde-sociale-medier-til-de-unge-vi-skal-redesigne-dem/

”Vi må fortsætte med at investere vores følelsesmæssige energi i sociale medieplatforme og kræve, at disse digitale rum forstærker vores kollektive styrker og opbygger meningsfulde forbindelser. Vi skal aktivt modarbejde tendenser, hvor algoritmer fremmer splittelse, vrede og overfladiskhed, og i stedet skabe digitale fællesskaber, der afspejler vores bedste menneskelige kvaliteter.” Citat Audrey Tang.

Nu har samfundet fået nok. Politiske indgreb er et folkekrav, med krav om bedre moderering af hadindhold fra tech-giganternes side. Naturligvis kombineret med et ønske om, at skolerne skal uddanne og danne borgerne i forhold til, hvordan de mere kritisk skal bruge de sociale medier.

Vi har nemlig overset en indlysende bedre løsning. Vi skal ikke forbyde de antisociale sociale medier, men tvinge tech-giganterne til at redesigne dem prosocialt eller søge mod prosocial designede medier, Vi skal ikke tage det ulykkebringende design for givet. Det er ikke blot en fix idé, men en ny teori udviklet af Taiwans digitaliseringsminister Audrey Tang og højt estimerede forskere fra Kings College i England og Microsoft. Den udfoldes videnskabeligt i artikler og bogen: "PLURALITY: The future of collaborative technology and democracy.

Plurality: The Future of Collaborative Technology and Democracy

Plurality: The Future of Collaborative Technology and Democracy

Hvad betyder det så i praksis? Vi skal offensivt designe den sociale samtale på de sociale medier i forhold til vores demokratiske idealer. Vi skal eksplicit markere, fremme og formidle indhold, som bygger bro mellem forskellige befolkningsgrupper og værdifællesskaber. Vi skal samtidig gøre det muligt at booste konstruktivt og brobyggende indhold.

Samtidig skal vi kræve, at de sociale medier linker ud og deler forskellige sandfærdige perspektiver og understøtter politisk pluralisme i deres design. På samme måde som politikere får samme afmålte taletid i politiske debatter, skal vi kræve, at de sociale mediers algoritme giver samme synlighed og dermed "taletid" til alle samfundets forskellige værdier.

Læs mere

Læs mere om prosociale medier

Audrey Tang og hendes kolleger har udviklet en omfattende teori om prosociale medier, som udfordrer den nuværende antisociale mediearkitektur. Nedenfor finder du en række centrale kilder, der kan uddybe forståelsen af dette paradigmeskift, herunder kilderne til de citater, der er anvendt i artiklen.

Akademiske artikler og rapporter

Tang, A., Weyl, E. G., & Siddarth, D. (2024). Prosocial Media: A Framework for Community-centered Design. arXiv:2502.10834. (Dette er den grundlæggende artikel, hvor konceptet om prosociale medier udfoldes teoretisk)

Prosocial Media

Social media empower distributed content creation by algorithmically harnessing “the social fabric” (explicit and implicit signals of association) to serve this content. While this overcomes the bottlenecks and biases of traditional gatekeepers, many believe it has unsustainably eroded the very social fabric it depends on by maximizing engagement for advertising revenue. This paper participates in open and ongoing considerations to translate social and political values and conventions, specifically social cohesion, into platform design. We propose an alternative platform model that the social fabric an explicit output as well as input. Citizens are members of communities defined by explicit affiliation or clusters of shared attitudes. Both have internal divisions, as citizens are members of intersecting communities, which are themselves internally diverse. Each is understood to value content that bridge (viz. achieve consensus across) and balance (viz. represent fairly) this internal diversity, consistent with the principles of the Hutchins Commission (1947). Content is labeled with social provenance, indicating for which community or citizen it is bridging or balancing. Subscription payments allow citizens and communities to increase the algorithmic weight on the content they value in the content serving algorithm. Advertisers may, with consent of citizen or community counterparties, target them in exchange for payment or increase in that party’s algorithmic weight. Underserved and emerging communities and citizens are optimally subsidized/supported to develop into paying participants. Content creators and communities that curate content are rewarded for their contributions with algorithmic weight and/or revenue. We discuss applications to productivity (e.g. LinkedIn), political (e.g. X), and cultural (e.g. TikTok) platforms.

arXiv.orgE. Glen Weyl

Tang, A. Siddarth, D., & Weyl, E. G. (2023). Plurality: Technology for Collaborative Diversity and Democracy. Cambridge University Press.
https://www.plurality.net/

https://www.researchgate.net/publication/381295830_Is_public_relations_a_Tragedy_of_the_Commons_TOTC_for_the_public_sphere_The_need_of_an_ecology_of_content

Interviews og citater

MediaConnect (2025, 4. marts). Audrey Tang: Tokyo's Role in a World of Rapid Change. MediaConnect. https://mediaconnect.com/audrey-tang-tokyos-role-in-a-world-of-rapid-change?lang=en (Kilde til citatet: "We need to keep investing our emotional energy and to insist that emerging technologies, including AI, amplify what is best in us, to connect us, instead of what's worst in us.")

Audrey Tang: Tokyo’s Role in a World of Rapid Change - MediaConnect

Audrey Tang: Tokyo’s Role in a World of Rapid Change

MediaConnectJapan Connect

Pillay, T. (2025, 18. februar). A New Vision for Social Media That Builds Communities, Not Division. TIME.
https://time.com/7258238/social-media-tang-siddarth-weyl/ (Indeholder citatet: "Plurality handles the conflicts by finding the consensus that we did not know before everyone could join in the conversation.")

Social Media Fails Many Users. Experts Have an Idea to Fix It

In a new paper, digital activist Audrey Tang and others emphasize the need for context and community over clicks.

TimeTharin Pillay

Tang, A. (2024, 10. marts). Prosocial Media: How to Redesign Social Platforms to Strengthen Democracy.

Embrace the Shift to ‘Prosocial Media’

Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative.

WIREDAudrey Tang

Baggrundsmateriale

Kaufmann, B., & Glatthard, J. (2021, 7. maj). 'Humour over rumour': lessons from Taiwan in digital democracy. SwissInfo. https://www.swissinfo.ch/eng/politics/freedom-of-expression-humour-over-rumour-lessons-from-taiwan-in-digital-democracy/46592080

‘Humour over rumour’: lessons from Taiwan in digital democracy

Audrey Tang, the digital minister of Taiwan, talks about “antisocial” media and new democratic competencies.

www.swissinfo.chBruno Kaufmann, Jonas Glatthard

Han, B. C. (2022). Non-things: Upheaval in the Lifeworld. Polity Press.

https://www.wiley.com/en-ie/Non-things%3A+Upheaval+in+the+Lifeworld-p-9781509551705

Chen, F., & Wang, C. Y. (2024, 21. oktober). Using AI to Strengthen Democracy: Audrey Tang on Taiwan's Global Role. CommonWealth Magazine. https://english.cw.com.tw/article/article.action?id=3795

https://english.cw.com.tw/article/article.action?id=3795

Tang, A. (2023). How Taiwan is Using Technology to Foster Democracy. Harvard Business Review podcast. https://hbr.org/podcast/2020/10/how-taiwan-is-using-technology-to-foster-democracy-with-digital-minister-audrey-tang

https://hbr.org/podcast/2020/10/how-taiwan-is-using-technology-to-foster-democracy-with-digital-minister-audrey-tang

Praktiske eksempler på prosociale design

Cofacts platform: https://en.cofacts.tw/ (Taiwans community-drevne fact-checking platform)
https://rightscolab.org/case_study/cofacts/

Polis open-source værktøj: https://pol.is/home (Værktøj til at indsamle meninger og finde konsensus på tværs af grupper)
https://pol.is/home

Community Notes på X: https://communitynotes.x.com/about (Eksempel på et prosocialt design-element på en eksisterende platform)
https://help.x.com/en/using-x/community-notes

Fediverse protokoller: https://fediverse.party/ (Introduktion til decentraliserede sociale medier)
https://fediverse.party/