Kære Læser

Bureauernes perfekte storm: Er AI dødsstødet?

Hårdt, men sandt: Brands har ikke længere brug for bureauer til opgaver, de selv kan løse med AI. Spørgsmålet er derfor ikke længere om, men hvordan bureauerne overlever denne fundamentale transformation af kommunikationsbranchen.

https://www.linkedin.com/in/charlotte-martens-strategist/

Bureauernes perfekte storm: Er AI dødsstødet?

Hårdt, men sandt: Brands har ikke længere brug for bureauer til opgaver, de selv kan løse med AI.

copenhagen review of communicationCharlotte Martens

Den digitale kommunikation skælver

Det har været glat sejlads. I over 10 år har digitale kommunikatører trygt kunnet forlade sig på en cocktail af e-mail, websites og udvalgte sociale medier. Men nu blæser det op til et stormvejr af big tech-træthed, geopolitik og generativ AI. Hvordan skal man navigere? Og kan vi benytte lejligheden til at finde en ny og bedre kurs?

Jonas Heide Smith - SMK – Statens Museum for Kunst | LinkedIn

Jonas holds a PhD from the IT University of Copenhagen and has researched, taught and… · Experience: SMK – Statens Museum for Kunst · Education: University of Copenhagen · Location: Copenhagen · 500+ connections on LinkedIn. View Jonas Heide Smith’s profile on LinkedIn, a professional community of 1 billion members.

LinkedInJonas Heide Smith

Den digitale kommunikation skælver

Efter mange års stillestående digitalt landskab, domineret af tech-giganter, opstår nu tegn på opbrud. AI, big tech-træthed og geopolitiske spændinger varsler et paradigmeskifte for kommunikatører.

copenhagen review of communicationCopenhagen ROC

Bidens forfald og Harris' manglende førerskab banede vejen for Trump

Anmeldelse: I to nye bogudgivelser – "Original Sin" af Jake Tapper og Alex Thompson samt "Fight" af Jonathan Allen og Amie Parnes – stilles de altafgørende spørgsmål om Demokraternes dramatiske nederlag i 2024-valget. Hvad gik galt? 

Narrativet i begge bøger kredser om det, Tapper og Thompson kalder for "den oprindelige synd": Bidens svigtende kognitive formåen og hans omgangskreds' bevidste tilsløring af hans alderdomssvækkelse. Det mest bemærkelsesværdige er ikke den historiske debat i Atlanta, hvor Biden til sidst smuldrede foran et chokeret publikum, men den systematiske og velorkestrerede indsats for at skjule hans kognitive tilbagegang i årene op til.

https://www.linkedin.com/in/jakobsandkirk/

Bidens forfald og Harris’ manglende førerskab banede vejen for Trump

To nye bøger afslører skandaløse detaljer bag kulissen, mens vælgeranalyser viser, at det var økonomi, ikke demokrati, der afgjorde valget

copenhagen review of communicationTimme Bisgaard Munk

Har du også problemer med at få din Linkedin til at vokse og virke?

Ny analyse af 1,8 millioner opslag med klar konklusion: LinkedIn-brugerekslosion og AI har tilsammen medført at LinkedIn er ved at drukne i AI-spam LinkedIn-kliche-indhold.

Lur lige LinkedIn lige her og nu lige sådan her

Vil du have succes på LinkedIn i 2025? Fokuser på autentisk personligt indhold, kvalitetskommentarer og visuel kommunikation. Drop virksomhedssiden, gør medarbejderne til ambassadører, og skab indhold der er værd at gemme.

copenhagen review of communicationTimme Bisgaard Munk

For at tage kampen op her er algoritmen i år justeret mod at fremme det ægte unikke og menneskelige.En vigtig pointe i LinkedIn Algorithm Insights Report 2025 er at kommentarer har overhalet likes og delinger som den primære drivkraft for rækkevidde og synlighed.

Ergo: Fokusér på kommentarer – ikke kun likes. At folk kommenterer dine opslag vægtes ekstremt højt og har aldrig været vægtet mere end nu. En kommentar har således op til 15 gange større betydning for et opslags rækkevidde end et like. Altsammen fordi LinkedIn kæmper en desperat og vigtig kamp for at beskytte og fremme den dybe faglige samtale.

Det er den som lever i kommentarfeltet, jo bedre, jo længere og jo flere kommentarer jo mere faglig samtale.

Følg Richard van der Blom på naturligivis Linkedin

Richard van der Blom - Just Connecting HUB - Social Selling & Employee Advocacy Training | LinkedIn

Tired of LinkedIn™️ not delivering the leads you need? Struggling to stand out in all the… · Experience: Just Connecting HUB - Social Selling & Employee Advocacy Training · Education: Contact Details in my About Section · Location: Greater Valencia Metropolitan Area · 500+ connections on LinkedIn. View Richard van der Blom’s profile on LinkedIn, a professional community of 1 billion members.

LinkedInRichard van der Blom

How the LinkedIn algorithm works in 2025

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works.

Social Media Marketing & Management DashboardChristina Newberry

LinkedIn Metrics: Essential Guide to Actionable Analytics

Discover the LinkedIn metrics that matter most for B2B marketing success. Analyze and transform insights into strategies that maximize ROI.

Socialinsider Blog: Social media marketing insights and industry tipsSabina Varga

Job du skal søge lige nu

Jobmuligheder inden for kommunikation lige nu 💼 Her kommer ugens ✨JOBTIPS✨ med en god portion kommunikations- og mediejobs – både for dig, der er journalist, dataekspert, redaktør eller kommunikatør. Læs med og del endelig med dit netværk! 🙌 🔎 Er du på udkig efter dit næste job i kommunikationsverdenen? Så kommer her en række

copenhagen review of communicationTimme Bisgaard Munk

Når din 👍 er min 🖕Når chefen sender ❤️ og Gen Z læser 🚩

Din 👍 er min 🖕! Generationskløften har skabt et emotionelt emojis minefield på arbejdspladsen. Hvad nu? Her nogle råd og rammer. Problemets kerne er en usamtidighed i betydning fra positiv til negativ. Brugen af emojis spreder sig langsomt op af alderspyramiden. Når ældre medarbejdere begynder at bruge en emoji, er den typisk forlængst blevet en kliché og gået fra positiv til negativ blandt Generation Z.

De kliché-ramte emojis bliver de yngre irriteret over, mens dem som har skiftet mening kan skabe de modsatte effekter af den betydning, man ønsker som ældre-vi-vil-være-med-på-emoji-bølge

Når din 👍 er min 🖕Når chefen sender ❤️ og Gen Z læser 🚩

Din 👍 er min 🖕! Generationskløften har skabt et emotionelt emojis minefield på arbejdspladsen. Hvad nu? Her nogle råd og rammer.

copenhagen review of communicationTimme Bisgaard Munk

Den politiske forbruger er tilbage med stort P. Denne gang som en vred anti-amerikansk boykotter, bakket godt op af politikerne i Danmark og hele Europa. Men den fremtidige kommunikationsopgave handler ikke om boykot, men om at gøre verden god igen med hjælp fra god kommunikation om produkter, som vil det gode - uanset hvor i verden de er produceret.

Læs analysen her

Fra MADE IN USA til MAD AT USA

Den politiske forbruger er tilbage med stort P. Denne gang som en vred anti-amerikansk boykotter, bakket godt op af politikerne i Danmark og hele Europa. Men den fremtidige kommunikationsopgave handler ikke om boykot, men om at gøre verden god igen med hjælp fra god kommunikation om produkter, som vil det

copenhagen review of communicationTimme Bisgaard Munk

Kom til DM Kommunikation paneldebat og bliv klogere på kommunikationsstrategier i en politiseret verden 🌍

Det sker den 2. juni 2025 15:30 - 17:30. Tilmed dig her. Det er gratis og åbent for alle: https://lnkd.in/dbrfEcqz

Fra MADE IN USA til MAD AT USA: Den politiske forbruger er tilbage

Kom til paneldebat og bliv klogere på kommunikationsstrategier i en politiseret verden

DM

Liberale Tesla-ejere oplever det på den hårde måde, når de mødes med kritiske blikke og åbenlys modvilje på motorvejen. 🚗⚡ Amerikanske brands står for skud. Det er et vredt nej tak til amerikanske Coca-Cola 🥤👎 og et stolt ja tak til danske Harboe Cola 🥤🇩🇰. Nogle kommuner diskuterer endda i fuldt alvor at droppe amerikanske Microsoft 💻❌.

Værd at læse

Why your PR strategy must be on social media | Laura Agricola-Moss posted on the topic | LinkedIn

Here’s a thought: if your #PR strategy isn’t on #social, it's prehistoric 🦖 Remember when PR was all about boozy lunches and landing front-page exclusives? So cute 🫶 . But it’s 2025, and if your PR strategy isn’t running flat out on social media, you're in the wrong quadrant of the PR Darwinism Matrix. The latest 2025 Cision and PRWeek Comms Report surveyed more than 300 PR pros and confirmed what we’ve all been watching unfold: 51% of them plan to lean harder on #earned #social #media to drive their strategies this year. Not because it’s trendy, but because it’s essential. At Keep Left we've been talking about this a lot with our own clients, those who still see #PR and #social as separate streams. It's a conversation that feels almost nostalgic at this point because that division is just semantics. PR is social. It’s where crises are managed, brands are built, and audiences get to weigh in often before you’ve even had your morning coffee. And it’s not just about managing disasters or putting out fires; it’s about listening. #Social #listening tools have given PR teams the superpower of real-time sentiment analysis, spotting issues before they go nuclear and tweaking messaging on the fly. Case in point: the ‘Yes, Couch!’ campaign by Facebook Marketplace. If you’ve been too busy spiralling down AI rabbit holes and debating the ChatGPT em dashes, here’s the backstory: In January 2024, Calvin Klein dropped its spring campaign with Jeremy Allen White, the star of The Bear, sprawled across a red corduroy couch on a NYC rooftop. The campaign did its job: people fawned over White and Calvin Klein, but it was the humble red corduroy that became the star of the show across memes, threads, TikToks. People wanted to know where to get that couch. Enter Facebook Marketplace. They saw an opportunity. They tracked down the couch from the shoot and listed it. But this wasn’t just about sourcing a quirky prop; it was about capitalising on a #viral moment and injecting Facebook Marketplace right into the centre of it. The listing exploded. It was on TikTok, Twitter, the NY Times, TMZ, Hypebeast...you name it. Even Drew Barrymore gave away the couch on her show. In a single move, they repositioned the platform not just as a place to buy second-hand goods, but as a cultural curator with its finger firmly on the pulse. And the results speak for themselves: 🔥 2.7 billion earned media impressions 🔥 90% positive sentiment 🔥 5.3% spike in daily active users (that’s 150 million people, by the way) This wasn’t a million-dollar campaign. It was nimble, it was cheeky, and it happened at the speed of a trending hashtag. Remember, in 2025 social media is PR’s natural environment. And if you’re not evolving to thrive in it, you’re on the fast track to extinction. And shout out to Harris Galloway for the insights. #keepleft #newpr #communicationagency #creativecomms #creative #strategy #socialmedia

LinkedInLaura Agricola-Moss

2025 AI Predictions - Communicating with Robots, Connecting to People - Arthur W. Page Society

We stand at a defining moment for corporate communications: the rise of artificial intelligence is not merely technological: it is geopolitical, cultural, and organizational. In “Communicating with Robots, Connecting to People,” Aegon Chief Brand and Communications Officer Nanne Bos outlines a bold vision for the next decade of our profession. It’s a future where AI

Arthur W. Page Society - Page & Page Up unite the world’s best communicators to transform business for the betterPage Society

How Gen AI Is Transforming Market Research

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has the potential to be absolutely revolutionary in another area: market research. After spending two years studying the technology’s use there, two professors believe that gen AI offers firms unprecedented opportunities to understand customers, better assess the competitive environment, and push data-driven decision-making deep into their organizations. These fall into four categories: supporting current practices for collecting data and generating insights by making them faster, cheaper, or easier to scale up; replacing current practices by leveraging synthetic data (artificially generated data that mimics real people’s behaviors and preferences); filling existing gaps in market understanding by obtaining insights and evidence that aren’t available in conventional data; and creating new types of data and insights (often with the use of digital twins). Gen AI does have limitations and risks, of course, and as marketers harness it, they’ll need to keep that in mind, being sure to ground their strategies in fairness, accuracy, and genuine customer insight.

Harvard Business ReviewJeremy Korst

LinkedIn CEO Barometeret

Danmarks største undersøgelse af toplederkommunikationen på LinkedIn blandt C25-virksomhederne. Læs LinkedIn CEO Barometeret her.

Primetime

Marketingchefer bliver fyret primært på grund af dårlig kommunikation og samarbejdesevner.

The surprising reason marketing leaders get fired - Sword and the Script

Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration

Sword and the ScriptFrank Strong, MA, MBA

Læs Ragan research

Ragan Research: In-person comms channels resurgent - Ragan Communications

Data from Ragan’s 2025 Comms Benchmark report points to more face-to-face communications amidst high-profile RTO push.

Ragan CommunicationsMike Prokopeak

Pride Advice 2025: What Not to Do This June

Pride Month isn’t just about rainbows—it’s a call to action. With over 800 anti-LGBTQ+ bills introduced this year and Iowa stripping gender identity from its civil rights code, performative allyship won’t cut it. Whether you’re a business, organization, or individual, don’t just show up for the party—show up for the fight. Support queer communities with action, funding, and sustained advocacy. Pride is protest. Let’s act like it.

Snyder Strategiesbethany6152

Employees and Internal Social Media: The Voice of Coworkers in an Organization

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the latest research, the book identifies ISM’s potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage empl

Routledge & CRC PressVibeke Thøis Madsen

ChatGPT may be polite, but it’s not cooperating with you

Big tech companies have exploited human language for AI gain. Now they want us to see their products as trustworthy collaborators

The GuardianVauhini Vara

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

Kellogg InsightMatthew Groh

The problem with crisis comms: why our presence sparks suspicion

influenceonline.co.ukKayleigh-Anne Soryal

AI may be getting too clever by half for corporate communication

One chief executive used a chatbot to boast to the world just how confident he was in his own business

The TimesKatie Prescott, Technology Business Editor

CRC: Stakkels Trump - nu kan man ikke længere acceptere så meget som en jumbojet fra Qatar uden at blive beskyldt for korruption suk.

Dbh, Timme Bisgaard Munk & Brian Due